This afternoon i worked on the assignment at home. I drew the box layout, labelling the dimensions. Also, i marked on all the parts of the packaging.I researched common contents, specifications, legal requirements, and gimmicks and then made up my own for "Mapsmart."
Changed the Company to "GoWhereAbouts" and used the "Discover More" idea as a tagline for MapSmart. Also changed the model number from MAP360 to S360 or S-360 to be more simple.
Thursday 7th May
Today i have gotten a fair bit done including the design sketches of the MapSmart GPS, there is a picture below of the final one chosen. I have went for a unique appeal, with a curvy edge on the top and oddly shaped speakers.
I made the Gimmick for the product, this being: "FREE bonus valued at $150: Carry Case & External Antenna".I've decided on the colours for the packaging, of sky blue as black and white both go with the colour. Made up some icons for the box to symbolise what the GPS features. These entail: touchscreen, Built in MP3 Player, Voice assisted and Safety camera alerts. Sketches are shown below...
Over the weekend i plan to buy cardboard and draw out the layout.
Next week i will bring in pencils and pastels to design the actual packaging.
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