DEFINITIONS: GRAPHIC DESIGN

1. Budget
A financial plan to manage the spending and saving of money.

2. Project Brief
Statement that describes the purpose, and what the project consists of. It is an instruction of what is expected from the project.

3. Pantone Colour System + Swatch
- Solid colour communication system based on the visual matching of individual, pre-mixed colours.
- Swatch: a colour sample.

4. Process Colour
CMYK colour model.

5. Motion Graphics
Graphics that use video or animation technology to create the illusion of motion or a transforming appearance.

6. E-print
Digital version of a research document.

7. Offset press
Commonly used printing technique where the inked image is transferred from a plate to a rubber blanket, then to a printing surface.

8. Positive and Negative Space
Can be considered good design, negative is space where other things are not present, which gives a balance to positive space.

9. Copywriter
A person who writes advertising copy, the text used in advertisements.

10. Widows + Orphans (type)
Words or short lines at the beginning or end of a paragraph, left hanging at the top or bottom of a column, separated from the rest of the paragraph.
Widows: A paragraph-ending that falls at the beginning.
Orphan: Paragraph-opening, appears by itself at the bottom of a page.

11. Type Foundry
A company that designs and distributes typefaces.
12. Typesetter
Typesetting involves the presentation of textual material in graphic form on paper or some other medium.

13. Moveable type
System of printing and typography that uses movable components to reproduce the elements of a document.

14. Pica
Unit of measuring typesetting. One pica = 1/6 of an inch.

15. Spread
Two facing pages of a book or other publication.

16. Bleed
The margin around a page in which the contents sit within the outline.

17. Mock-up
A demonstration or model, rough visual of a publication or design.

18. Proof
A trial photographic print from a negative. An artist or a gallery proof.

19. Contact sheet (photographs)
Aka contact print. A print from a negative that encompasses all negatives on the one page.

20. Why don’t we use comic sans?
Because its tacky and hideous.

21. Why don’t we use rainbow gradients?
Because they are ugly and nasty.

22. Why don’t we use lens flares?
Because they don’t look good and they are tacky.

23. What is a SLR camera?
Single-Lens-Reflex camera. Can see exactly what will be captured. Can adjust everything to suit the environment and atmosphere your in.

24. Why shoot in RAW?
Better quality, and captures every bit of performance.

25. What is an EM?
A unit of measurement in the field of typography, equal to the point size of the current font.

26. What is POSTSCRIPT?
Dynamically typed concatenative programming language.

27. What is an EPS? + TTF?
- EPS: Encapsulated PostScript. Standard file format for importing and exporting files.
- TIFF: Tagged Image File Format. A file format for storing images.

28. What is the HSB colour system?
Hue, Saturation and Brightness. The three different ways of varying colour.

29. Describe David Carson’s work.
- influenced by his surfing life and early childhood, portrayed in his graphics.
- Subjective works, hands on designer.

30. Describe Alex Trochut’s work.
- very full on, his statement “more is more”
- skilled in typography and illustration
- may be simple, but effective approach.
- Rich, elegant, detailed works.
- Eg. Nike, Coca-Cola, The Guardian.

31. Is the London Olympics logo good?
No

32. Are you satisfied yet.
Yeahhh brew

33. Do some star-jumps!
I did, and cartwheels!!